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FASHION BUSINESS

One-to-one

The Fashion System is not only made up of creatives, but above all of experienced managers who transform the inspiration of others into real business.

The marketing and management of product variables, prices, distribution and communication allow companies in the fashion sector to achieve a competitive positioning, manage it and know how to optimize it.

The Online Master of Fashion Business is aimed at those who work for brands of the fashion system and wish to implement their methodological and analytical skills; it is also suitable for those who work in the fashion industry in other roles and have the desire to fill the position of business manager or other figures in the marketing area.
During the course, particular attention is paid to the evolution of markets and language, in order to provide a preparation suitable for inclusion in any company in the fashion sector. Experienced manager who turn other people's flair into real business.

Marketing and the management of product variables, pricing, distribution and communication allow fashion companies to achieve an competitive positioningmanage it and know how to optimize it.

The Online Master of Fashion Business is aimed at those who work for brands in the fashion system and wish to implement their methodological and analytical skills; it is also suitable for those who work in the fashion industry in other roles and have the desire to fill the position of business manager or other figures in the marketing area.
During the course particular attention is paid to the evolution of markets and language, in order to provide a preparation suitable for inclusion in any company in the fashion industry.

The main requirements for entering the course are the age of majority and a high school diploma of any major.

The Individual Master can be done on site or online and lasts 49 hours. The lessons are totally customizable on the basis of the availability of the student in agreement with the teacher.

I Part

- Introduction to the Fashion System
- Fashion Marketing: concepts and analysis
- Structure of a Fashion Collection
- Economics and strategies for fashion
- Technology and Materials

II part
- Communication and Media
- Analysis and strategy for the image
- Promotional and advertising strategies
- Coordination and Business Management
– Fashion Brand
- Buying method
- Public Relations
- Final Project

√ Professional Qualification Diploma*
√ International Certificate **

*The Study Paths are accredited by the Lombardy Region in accordance with the State / Region. Is issued a Certificate of Professional Qualification with logo of the Lombardy Region valid in Italy, Europe and for titles and degrees in the rest of the world, as a qualification recognized through the EQF (European Qualification Framework).
**Certificate issued with international legal value (UNI EN ISO 9001/2015 settore EA37) which identifies the standard of training and education recognised at a qualitative level.

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