The Fashion System is not only made up of creatives, but above all of experienced managers who transform the inspiration of others into real business.
The marketing and management of product variables, prices, distribution and communication allow companies in the fashion sector to achieve a competitive positioning, manage it and know how to optimize it.
The Online Master of Fashion Business is aimed at those who work for brands of the fashion system and wish to implement their methodological and analytical skills; it is also suitable for those who work in the fashion industry in other roles and have the desire to fill the position of business manager or other figures in the marketing area.
During the course, particular attention is paid to the evolution of markets and language, in order to provide a preparation suitable for inclusion in any company in the fashion sector.
- Introduction to the Fashion System
- Fashion Marketing: concepts and analysis
- Structure of a Fashion Collection
- Economics and strategies for fashion
- Technology and Materials
- Communication and Media
- Analysis and strategy for the image
- Promotional and advertising strategies
- Coordination and Business Management
- Fashion Brand
- Buying method
- Public Relations
- Final project
Diploma di Qualifica Professionale* Attestato Certificato Internazionale **
*I Percorsi di studio sono accreditati da Regione Lombardia in base all’accordo Stato/Regione. Viene rilasciato un Attestato di Qualifica Professionale con logo di Regione Lombardia valido in Italia, Europa e per titoli e gradi nel resto del mondo, in quanto qualifica riconosciuta attraverso il sistema EQF (European Qualification Framework - Quadro Europeo delle Qualifiche).
**Attestato Certificato con valore legale Internazionale (UNI EN ISO 9001/2015 settore EA37) che identifica lo standard della formazione ed istruzione riconosciuta a livello qualitativo.